The products
Hard to believe, but a French company managed to sell a Gas Cylinder Bottling Factory to a U.S. company online! Managers only met to sign the deal… Of course some products are easier to sell.
This example just goes to show that almost everything can be sold online. Some products are just adequate, others less. To increase sales, most platforms offer a crossselling feature. This is a feature that will display a hair dryer with a sentence like “would you be interested in this product?” if the client already added a hairbrush to the basket.
The price
Do you know what products or services are so profitable that you can significantly discount them and still make a healthy profit? Or products that are worth selling at a loss in order to attract a new customer. Do it! What types of incentives can you use to encourage prospective customers to make their first purchase?
A gift for new customers? Participation in a draw to win an around-the-world cruise for 10 people?
A satisfied customer is likely to become a returning customer. Once you’ve built trust and gained the person’s confidence, you have also gained their loyalty.
Another interesting application can offer discounts to people who recommended your site to their friends or relatives. Each one of your existing clients has a reference, so if someone buys and mentions the referral, that person gets a 10% discount on his next purchase.
The distribution/logistics
By nature, e-commerce is a remote sale. The shipment cost has to be either included in the price you display next to the product, or calculated once the buyer has completed a purchase. For light shipments, express delivery couriers have designed special rates for e-commerce, so contact them to find out what is the most interesting in term of service and price. Always opt for the best service if the price difference is not that significant.
You can also work with the courier to offer several products in packaging that has been optimized to lower the shipment cost. This can be tempting for the client if introduced by a phrase like : “save 50% on transport and get two products instead of one…”
