"In Lebanon, we draw dresses that women can wear"

To create a dress, Basil Soda uses also the sketch to work directly with the model. "I really love the 3D dress, in conformity with the sketch as well", Soda says as he points out that he doesn't create dresses for Cinderella and other too sweet princesses. No, Basil Soda loves character women. He admits having a soft spot to Demi Moore who he would love to dress. "When it comes to a western client, the advantage of a Lebanese designer compared to a French one is certain availability, an easy personal contact and a good service sense. Gulf clients can feel bad with certain western designers who don't offer them a sufficient time to meet their taste, to give them a dress which is, though, extremely expensive" he says. What makes Lebanese creators different from many western designers is "that Lebanese sketch dresses that women can wear. Over the whole set creations of a western fashion show, only three or four dresses can be worn...! Though, buyers of such are rare. Designers' profits come mainly from ready-To-Wear accessories and collections".