Pernod Ricard, Fawaz Holding, The "Ecole Supérieure des Affaires" (ESA) and the MEREF organized on Thursday, February 4, 2010 a conference entitled «The Strategy of the Pernod Ricard Group». The conference was hosted by Mr. Pierre Pringuet who presented the strategy behind the success of Pernod Ricard. Amongst the key factors of this success, Pierre Pringuet highlighted these four foundations: Premiumizing the brand portfolio, managing distribution networks, adopting a strong marketing culture and implementing decentralized organization.

Pernod Ricard is the world's co-leader in the wine and spirit market. Since its establishment in 1975, the Group witnessed a strongly sustained development, be it through internal growth or successive acquisitions. Thus, in July 2008, the Group acquired ABSOLUT, the number one brand on the Premium vodka market.

Mr. Pierre Pringuet exposed in details, the brand portfolio of Pernod Ricard, which includes 15 strategic trademarks: vodka ABSOLUT, "anis Ricard", Ballentine's scotch whiskies, Chivas Regal, The Glenlivet, Irish Whiskey Jameson, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liquors, Mumm and Perrier- Jouët, and Jacob's Creek and Montana wines.

Mr. Pringuet also traced back the history of Pernod Ricard, which grew from a local and family-owned business to an international Group. Thus, he briefly explained how this Group was able to develop based on internal and external growth.

Finally, he noted that the Group is strongly involved in a sustainable development policy which incites it to promote the responsible consumption of its products.

Mr. Pierre Pringuet became the Director General of the Pernod Ricard group on the 5th of November 2008, following the withdrawal of Patrick Ricard from his operational functions. He actively participated in the international expansion of the group and managed the acquisition of Vin & Spirt as well as the acquisition of its brand ABSOLUT vodka. He is also president of the Sully Committee, an association working on the promotion of the French agribusiness. He received the titles of Knight of the Legion of Honor, the National Order of Merit and Order of Merit for Agricultural Achievement.

The Pernod Ricard Group saw the light following the alliance of Ricard and Pernod in 1975, and grew both internally and externally. The acquisition of Seagram (2001), Allied Domecq (2005) and, recently, Vin&Sprit (2008) turned the Group into the world's co-leader in the wine and spirit market. In 2008/2009, the group's consolidated turnover amounted to 7 203 million Euros.